Michelle Lin Xu is a graphic designer based in Los Angeles, designing typographic identity systems with an editorial sensibility.

MAZDA
*work samples available upon request

Supported major vehicle launches, translated creative direction into cohesive marketing and internal materials, collaborated on brand evolution.

A candle concept exploring memory, paired with journal-style storytelling to create a brand rooted in narrative, atmosphere, and ritual.

Reimagining a quarterly publication through bold typography, dynamic layouts, and cinematic pacing.

Translating Rei Kawakubo’s approach to fashion, form, and identity into a visual narrative centered on ambiguity and duality.